- Client
- Buni, Nuremberg
- Discipline
- Rebranding, motion design
- My role
- Logo, corporate identity, custom typeface, print (with Johanna Schütze). Motion clip (alone)
- Team
- Alissa Herzog, Johanna Schütze
- Award
- PRO NORIS PREIS 2026
The task
Buni is a community space in Nuremberg for people with intellectual and physical disabilities. It needed a new identity that feels open and warm and works for everyone who comes there.
What I did
Together with Johanna Schütze, I rebranded Buni as a volunteer project. The logo pairs a calm geometric shape for structure with a free, irregular contour for openness. A small figure with an eye, the “Buni-Bu”, became the mascot. We drew a custom typeface and designed postcards, a monthly flyer and posters. On my own, I animated the brand in a motion clip.
Award
The project won the PRO NORIS PREIS 2026. The Bürgerstiftung Nürnberg and TH Nuremberg give this award to student projects that do something for the city's community. About the award
Brand colors
Buni Corall#EF353B
Buni Grün#2AC65C
Buni Lila#D3B5F7
Buni Gelb#FEE126
Buni Rosa#F5D5CC
Buni Blau#48BEFC
Buni Schwarz#1E1E1E
Buni Weiß#F3F3F3